Generation Debt: The New Economics of Being Young - You make chump change. And Congress likes it that way; By Anya Kamenetz - Village Voice, March 18th, 2005.
Just off Coney Island Avenue, in Ditmas Park, among the car washes and Pakistani sweet shops, there sits a lefty coffeehouse that seems to have dropped in from Williamsburg or maybe Seattle. Inside, the walls are painted an inviting shade of yellow; undulating, handmade bookshelves feature local zines. One of the store's bestsellers is America (The Book), by the creators of The Daily Show. A small latte is $3, 10 cents less than at Starbucks.
Vox Pop, as the café is called, is the anti-Starbucks in more ways than one. On March 1, its six employees, led by 18-year-old Emmy Gilbert, announced that they had joined the Industrial Workers of the World's NYC Retail Workers Union, IU 660. "Vox Pop workers decided we wanted to take the shop's motto of democracy to its fullest extent," Gilbert said. "And the IWW doesn't think organizing retail is futile."
Sander Hicks, who opened Vox Pop in November, may be the first boss to summon the revolutionary anarcho-syndicalist forces on behalf of his own workers. He is best known as the founder of Soft Skull Press, the respected underground imprint; the café-bookstore is a physical extension of his ideals about politics and community. After consulting with the IWW, Hicks settled on a starting wage of $10 an hour. "If we pay people $6 an hour we're going to get a low level of job love, people stealing from you, attacking customers," he says. "How can we not afford to pay more?"