The Industrial Workers of the World is taking on the coffee giant and its much-praised workplace practices
by Moira Herbst - Business Week
Daniel Gross looks a lot like your average Starbucks (SBUX) barista. The 28-year-old is slim and clean-shaven, dressed in tan cargo pants and a T-shirt.
But Gross would rather talk about worker solidarity than lattes and soy milk these days. A volunteer organizer for the Industrial Workers of the World (IWW), Gross claims his involvement with the union got him fired from a New York City Starbucks a year ago. Now he's preparing to go before a judge on Aug. 6 to make the case for himself and other baristas he says have been fired or intimidated for union activity. Seated in the one-room headquarters of the IWW's local in Queens (N.Y.), Gross says it's all part of a broader battle to change the way American companies treat their employees.